CHAPTER – 1

Introduction to Insurance
Insurance – in simple language it means to transfer risk to someone who is capable of handling it generally to insurer (Insurance Company).
Life insurance history and evolution
The origin of insurance business started from London Lloyd coffee house.
1st Life insurance company in the world was Amicable society for Perpetual Assurance.
1st life insurance company to be set up in India was The Oriental Life Insurance company ltd.
1st Non-life insurance company established in India was Triton Insurance company ltd.
1st Indian insurance company was Bombay Mutual Assurance society ltd found in 1870 in Mumbai.
National Insurance company ltd. is the oldest insurance company founded in 1906.
In 1912, the Life Insurance Companies Act and the Provident Fund Act were passed to regulate the insurance business.
The Life Insurance Companies Act 1912 made it compulsory that premiumrate tables and periodical valuation of companies be certified by an actuary.
The Insurance Act 1938 was the first legislation enacted to regulate the conduct of insurance companies in India.
Life insurance Business was nationalized on 1st September 1956 by merging 170 insurance companies and 75 Provident Fund societies and Life Insurance corporation of India ( LIC ) was formed.
Non – Life insurance business was nationalized in 1972 by amalgamating 106 insurers, General Insurance Corporation of India (GIC) & its 4 subsidaries was formed.
Malhotra committee and IRDA:- Malhotra committee – setup in 1993 to explore and recommend changes for development & it submitted the report in 1994.
IRDAI – Insurance regulatory and Development Authority of India was setup by an act IRDA Act 1999 as a statutory regulatory body for both life and nonlife
Life insurance industry today:
- a) Life Insurance Corporation (LIC) of India is a public sector company.
- There are 23 life insurance companies in the private sector
- The postal department, under the Government of India, also transacts life insurance business via Postal Life Insurance, but is exempt from the purview of the regulator
How Insurance Works:
There must be an asset which has economic value (Car-physical; Goodwill-nonphysical; Eye-personal). These assets may lose value due to uncertain event. This chance of loss/damage is known as risk. The cause of risk is known as peril. Persons having similar risks pool (contribute) money (premium) together.
There are 2 types of Risk Burdens –
a)Primary burden of risk – losses actually suffered. E.g. Factory getting fire.
b)Secondary burden of risk – losses that might happen. Eg. physical/mental Stress strain.
Risk management techniques: – The various types of techniques that can be used to manage risk are:
a)Risk avoidance – Controlling risk by avoiding a loss situation
b)Risk retention – One tries to manage the impact to risk and divides to bear the risk and its effects by oneself.
c)Risk reduction and Control – This is a more practical and relevant approach than risk avoidance. It means taking steps to lower the chance of occurrence of a loss and / or to reduce severity of its impact if such loss should occur.
Insurance is a risk transfer mechanism.
Insurance as a tool for managing risk:-
Don't risk a lot for a little. E.g. there is no need to insure a ball pen as its cost is not high.
Don't risk more than what we can afford to lose. E.g. we cannot afford to not insure our house as its cost is high.
Don't insure without considering the likely outcome. E.g. can anyone insure a space satellite?
Insurance refers to protection against an event that might happen whereas Assurance refers to protection against an event that will happen
Role of insurance in Society:
- Insurance benefits society economically and socially.
- It also provides employment
- The money raised from premium is invested in to the development of infrastructure needs.
- Removes the fear, worry and anxiety associated with one‟s future.
Govt. Sponsored Insurance Schemes
Employees state insurance corporation, Crop Insurance Schemes (RKBY), Rural insurance schemes.
Run by insurer and not supported by Govt. schemes
Janata Personal Accident, Jan Arogya
CHAPTER – 2

Customer Service :
Customers provides the bread and butter of a business and no enterprise can afford to treat them indifferently.
The role of customer service and relationships is far more critical in the case of insurance than in other products.
Because Insurance is a Service. Insurance is a Intangible good.
It is necessary for insurance companies and their personnel, which includes their agents, to render high quality service and delight the customer.
Customer Service and Insurance:
The Secret for success in insurance sales is commitment to serving their Customers.
Customer lifetime value may be defined as the sum of economic benefits that can be derived from building a sound relationship with a customer over a long period of time.
Insurance agent’s role in providing great customer service
- Point of sale – the 1st point for service is the point of sale. The agent should be able to understand the needs and suggest products whose benefit features are best suitable. The role of an agent is like a personal financial planner and advisor.
- Proposal stage – the agent has to help customers in filling the proposal form. It is important that the agent explains and clarifies the proposers doubt while filling the form.
- Acceptance stage – the promptness of agent in handing over FPR to customer develops surety in customers mind. Delivery of policy bond is another major opportunity.
- Premium payment – agents can be in continuous touch with their customers through reminder calls for premium due‟s in order to avoid lapsation of policy.
- Claim settlement – agents play crucial role during claim settlement by providing policy holder details required during investigation stage.
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Communication skills - One of the most important set of skills that an agent needs to possess for effective performance is soft skills. Sift skills relate to one‟s ability to interact effectively with other workers, customers. What goes in to making of a good relationship is TRUST that you generate in your customers mind through – Attraction; Being Present; Communication.
Communication can take place in several forms – Oral; Written; Non-Verbal; Body Language.
- Elements of effective listening - paying attention, providing feedback, responding appropriately, empathetic listening and not being judgemental.
Non Verbal Communication :
A) Making a great first impression
- Be on time always
- Present yourself appropriately
- A warm, confident and wining smile.
- Being open, confident and positive
- Interest in the other person.
B) Body Language - refers to movements, gestures, facial expressions. The Way we talk, walk, sit and stand.
- Listening skills
- Active Listening
Is where we consciously try to hear not only the words but also, more importantly, try to understand the complete message being sent by another.
- Paying Attention
- Demonstrating that you are listening - Use of body language plays an important role here.
- Provide feedback
- Not being Judgmental - Such judgmental approach can result in the listener being unwilling allow the speaker to continue speaking, considering it a waste of time.
- Responding appropriately
- Empathetic listening – Being empathetic literally means putting yourself in the other and feeling his or her experience as he or she would feel it.
CHAPTER – 3

GRIEVANCE REDRESSAL MECHANISM
Grievance redressal mechanism – IRDA has various regulations in order to render the consumers grievances/complaints which come under protection of policy holder”s interests regulation 2002.
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Integrated grievance management system (IGMS) - IRDA has launched an integrated grievance management system (IGMS) which acts as a central repository of insurance grievance data and as a tool for monitoring grievances in the industry. Policy holders can register on this system with their policy details. Complaints are then forwarded to the respective insurance company.
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The consumer protection act 1986 - the act was passed “to provide for better protection of the interest of consumers and to make provision for the establishment of consumers disputes”.
Ombudsman :
- Total office of ombudsman in India – 12.
- The Ombudsman power is restricted to the value not exceeding Rs.20 Lacs
- Recommendations should be made within 1 month of the receipt of a complaint
- The complainant has to accept the recommendation in writing within 15 days of receipt of such recommendation.
- The insurance companies are required to honor the AWARDS passed by Ombudsman within 15 days.
- If the dispute is not settled, the Ombudsman will pass an award to the insured within 3 months/90 days from the date of receipt of the complaint.
- The insured should acknowledge within 1 month of receipt of such award.
The complainant had made a previous written representation to the insurance company and the insurance company had :
- Rejected the complaint.
- The complainant had not received any reply within one month from insurer.
- The complainant is not satisfied with the reply given by the insurer.
- The complaint is made within one year from the date of rejection by the insurance company.
- The complaint is not pending in any court or consumer forum.
Judicial Channels :
NATIONAL COMMISSION
- Established by central Government by notification.
- Complaints of Claim value exceeding Rs. 1 Crore and appeals against the order of any state commission.
State commission
- Established by state govt. by notification.
- Complaints of Claim value exceeding Rs.20 Lakhs but does not exceed Rs.100 lakhs and appeals against the order of any district forum within the state.
District forum
- Established by state govt. in each district.
- Complaints of Claim value up to Rs. 20 lakhs
Important Days
- 10 days – Insurer has to communicate the policy holder on any inquery.
- 15 days – Customer can cancel the contract within 15 days of receiving the policy (Free look period/Cooling off period).
- 15 days – Insurer has to convey the policy holder about acceptance or rejection of proposal.
- 15 days – In case of claim insurer can ask for additional documents within 15 days of receiving the claim documents.
- 15 days – Insurer has to honor the Award passed by the ombudsman within 15 days.
- 15 days – Grace period in case of monthly mode of premium payment.
- 31 days or one month – Grace period in case of Quarterly/half yearly/annual mode.
- 30 days – ombudsman has to pass recommendation.
- 30 days – Insurer has to settle the claim within 30 days after receiving the claim document.
- 90 days – Ombudsman has to pass an award within 90 days.
- 180 days – maximum time in case of disputed claims.
CHAPTER – 4

Regulations of Insurance Agents :
- Appointment of Insurance Agent regulations came into force with effect from 1st April 2016.
- A letter of appointment issued by an insurer to any person to act as an insurance agent .
- “Insurance Agent” means an individual appointed by an insurer for the purpose of soliciting or procuring insurance business including business relating to the continuance, renewal or revival of policies of insurance.
- “Composite Insurance Agent” means an individual who is appointed as an insurance agent by two or more insurers subject to the condition that he/she shall not act as insurance agent for more than one life insurer, one general insurer, one health insurer and one each of the mono-line insurers.
- “Centralised list of Agents” means a list of agents maintained by the Authority, which contains all details of agents appointed by all insurers.
- “Designated Official” means an officer authorised by the Insurer to make Appointment of an individual as an Insurance Agent.
- An applicant seeking appointment as an insurance agent of an Insurer shall submit an application in Form I-A to the Designated Official of the Insurer.
- The Designated Official shall communicate the reasons for refusal for appointment as agent to the applicant in writing, within 21 days of receipt of the application
Appointment of Composite Insurance Agent by the insurer:
An applicant seeking appointment as a „ Composite Insurance Agent shall make an application to the Designated Official of respective life, general, health insurer or monocline insurer .
Composite Agency Application Form I-B.
Insurance Agency Examination : An applicant shall pass in the Insurance Agency Examination conducted by the Examination Body in the subjects of Life, General, or Health Insurance
Disqualification to act as an Insurance Agent: The conditions for disqualification shall be as stipulated under Section 42 (3) of the Act
CHAPTER – 5

Insurance Contract
An insurance policy is a contract between 2 parties – Insurer (Insurance Company) and Insured (Policy holder) as per Indian Contract act 1872.
For any contract to be a valid contract following elements should be there –
- Offer and Acceptance - – out of the 2 parties one should offer and other party should accept. Usually offer is made by proposer (policy holder) and acceptance is made by insurer.
- Consideration – premium paid by policy holder and the promise to indemnify by insurer is known as consideration.
- Agreement between parties – both parties should agree to the same thing.
- Free consent – there should be no pressure on proposer while taking policy. Consent is free when the policy is taken under no-coercion; undue influence; fraud; misrepresentation; mistake.
- Capacity of the parties - proposer should be legally competent. I.e. Sound mind, not disqualified by law, should not be minor.
- Legality - the object of contract must be legal.
Special features of Insurance Contract–
- Uberima Fides (or) Utmost good faith – it means that every party to contract must disclose all material facts relating to the subject matter of insurance whether asked or not.
- Material facts/Information - proposers family history; medical history; financial details; occupational details; illness if any; habits etc. are known as material facts.
Breach of utmost good faith
- Non-disclosure - not informing certain details.
- Concealment - intentionally not giving details.
Misrepresentation
- Innocent - by mistake giving wrong information
- Fraudulent - intentionally giving wrong information.
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Insurable Interest - it is the financial interest the proposer has in his belongings. I.e. Self; spouse; parents; house; car etc. is termed as insurable interest.
In Life Insurance – Insurable interest should be present at the start of policy.
In Non-life Insurance – Insurable interest should be present both at the start and during claim.
In Marine Insurance – Insurable Interest should be present at the time of claim.
- Proximate Clause - it is the main reason behind the various activities taking place and there by resulting into any event.
- Free Look-In Period (or) Cooling off period - if any proposer after entering into a contract i.e. After taking a policy if he wants to cancel or reject the policy then he or she take this decision within 15days from receiving of policy.
- Indemnity - It means that the policyholder, who suffers a loss, is compensated so as to put him or her in the same financial position as he or she was before the occurrence of the loss event.
- Subrogation - It is the process an insurance company uses to recover claim amounts paid to a policy holder from a negligent third party.
The NRIs will be allowed insurance policies in Indian Rupee Currency only.
- NRIs/Foreign National can buy insurance on their visit to India. All the formalities of proposal completion, medical examination reports/Special reports and Moral hazard report are required to be completed during their stay in India.
- They can also buy insurance from their present country of residence through Mail Order Business. All the formalities of proposal completion, obtaining medical & special reports etc are to be completed in the present country of residence (Only NRIs).
All plans are allowed for NRIs subject to few restrictions.
- A copy of Income Tax Return filed in the country of residence, if the Sum Assured exceeds Rs.15 lakhs.
- If no Income Tax return is filed, then a copy of employment contract mentioning salary or a certificate from a C.A. regarding business / other income can be submitted.
- Personal Financial Questionnaire (PFQ) duly filled in and signed by the proposer and counter signed by the official filling in the MHR can also be accepted as proof of income up to a sum assured of Rs. 25 lakhs.
- Duly completed Proposal Form
- Medical examination report along with special reports, if any
- Moral Hazard report
- A copy of passport
- NRIs questionnaire duly completed.
The premium can be paid by any of the following manner
- By cheques drawn on his/her Non-Resident (External) Account or Foreign Currency (Non-Resident) Account with a Bank in India (or Joint Account provided the policyholder is one of the account holders)
- By cheques drawn on bank accounts held in India in their own names, either solely or jointly with the resident member of their family i.e. father, mother, husband, wife, children, brother or sister whether the accounts have been designated as non-resident or not.
- By cheques drawn on an account maintained by a resident parent or spouse of the non-resident policyholder with a bank in India, held solely or jointly with their close relatives. If the life assured is a bonafied student, premiums can be accepted if paid in India, by somebody else on his behalf.
- By the absolute assignee in India wherever such policies have been assigned to a resident in India.
- By the employers in respect of policies issued to their employees who have been deputed abroad by them.
- Premiums can be paid in cash by a resident parent or spouse of the Non-Resident policyholder subject to his/her submitting a letter stating the relationship with the policyholder.
The settlement of claims (in rupee) of life insurance policies in favour of claimants residing outside India will be permitted in foreign currency only in proportion in which the amount of premiums paid in foreign currency is in relation to the total premiums payable.
- For Non-Resident Beneficiaries: Non-resident beneficiaries of Insurance claims/maturity/surrender value settled in foreign currency may be permitted to credit the same to NRE (Non-Resident External)/ FCNR (Foreign Currency Non-Resident) Account if they so desire.
- Claims/maturity proceeds/Surrender Value in respect of rupee life insurance policies issued to non-resident Indians for which premiums have been collected in non-repatriable rupees may be paid only in rupees by credit to NRO (Non-Resident Ordinary) account of the beneficiary. This would apply in cases of death claims being settled in favour of non-resident assignees.
- For Resident Beneficiaries: Resident beneficiaries of Insurance claims/maturity/Surrender values settled in foreign currency may be permitted to credit the same to RFC (Resident Foreign Currency) Account if they so desire
Life Insurance Policies bought by NRIs in India are governed by the regulations issued by the Reserve Bank of India (RBI). These regulations are known as the Life Insurance Manual.
- On their visit to India. All the formalities of proposal completion, medical examination reports/Special reports and Moral hazard report are required to be completed during their stay in India.
- From their present country of residence through Mail Order Business. All the formalities of proposal completion, obtaining medical & special reports etc, are to be completed in the present country of residence. (Applicable to NRIs only)
LIC offers its services to Non Resident Indians (NRI) as well as to People of Indian Origin (PIO) having foreign nationality and residing in foreign countries.
- In Indian currency through its offices in India
- In foreign currency through its various overseas branch offices and subsidiaries.
- Existing policies completed before leaving India will continue as valid policy in India currency and premium can be continued through different modes listed below. NRI questionnaire needs to be submitted.
Eligibility criteria: NRIs holding valid passport issued by the Government of India and who are Indian National can take LIC policies in Indian Rupee currency from any of LICs 2048 branches in India. LIC also accepts proposals for Life Insurance in Rupee currency from Persons of Indian Origin who have acquired Foreign Nationality / Green Card holders.
- The Reserve Bank of India permits payment of premium in one of the following ways -by payment out of funds held in Non-Resident (External) or Foreign currency (Non- Resident) Account with Bank in India.
- By cheques drawn by Non-Resident policy holder on Bank Accounts held in India in his own name (either solely or jointly) with another member of the family) whether or not the Account has been designated as Non-Resident.
- By cheque drawn on account maintained by resident parent or spouse of policyholder in their own name or joint names with other close relatives.
- By the absolute assignee in India wherever such policies have been absolutely assigned to a resident in India.
- By the employers in respect of policies issued to their employees who have been deputed abroad by them.
- Premiums can be paid in cash by a resident parent or spouse of the Non-Resident policyholder subject to his/her submitting a letter stating the relationship with the policyholder.
- Premiums due on policies issued to Indian students who have gone abroad for higher studies may be collected in Rupees out of the Resident Bank Account in India or any of their representatives in India by cash or cheques.
Claims of any nature arising under the policy will be settled in Indian currency in India. The payment of policy monies in foreign currency can be made proportionate to the premiums paid in foreign currency by direct Remittance or from the Non Resident (External) Account or Foreign currency Non Resident Account with a Bank in India.
The LIC offices are located in the following foreign offices, viz. U.K; MAURITUS & FIJI, which issue policies in local currencies to Local NRIs. The following are the addresses of the office located in abroad.
York House, 13th Floor, Empire Way,
Wembley, Middlesex, HA9-OPX,
U.K. ISD Code No. 0044,
Fax No. 20-8902-5281
Tel: 20-8902-5294
Email : cmgr@liciuk.com
Email : enquiry@licuk.com
Website: www.liciuk.com
S.C. Singh, Chief Manager,
FIJI (In Fijian Dollar)
LICI House, Butt Street,
GPO Box 266,
Suva, Fiji.
ISD Code No.679. Tel.: 3314011
Email : lici@connect.com.fj
Website: www.licfiji.com.
G.V.Ramana, Chief Manager
Lautoka Branch Office
5, Tui Street, Victoria Parade
P.O.Box 789, Lautoka,
Fiji. ISD Code No.679
Tel.: 6651923/ Fax No.6651984
Email : liciltka@connect.com.fj
R.Ravindra Kumar, Sr.B.M.
MAURITIUS (In Mauritius Rupee)
LIC Centre, President John
Kennedy Street, P.O.Box: 310
Port Louis, Mauritius.
ISD Code No.230
Tel.: 2125316/2110465
Email : liccmm@intnet.mu
Website: licmauritius.intnet.mu
T.C.Susheel Kumar, Chief Manager
LIC Mauritius Offshore Ltd.
Address: LIC Centre, Port Louis, Mauritius.
Rakesh Kumar, CEO
Email : rksp01@yahoo.com
KENYA Kenindia Assurance Co.Ltd.,
10th floor, Kenindia House,
P.O.Box No.30377, Nairobi,
Kenya. ISD Code No.25420
Tel.: 333100 /Fax No.214662
Email : life@kenindia.com
S.Majumdar, Dy.G.M. (Life Oper)
NEPAL (Nepal Rupee)
Life Insurance Corporation (Nepal) Ltd.,
Block 'X', 2nd floor, Kathmandu Plaza,
P.O.Box 21905, Kamaladi, Kathmandu, Nepal.
ISD Code No.977-11
Tel.: 4229688/4243352 Fax.4229689
Email : lic@mos.com.np
Website: www.licnepal.com
A.P. Singh, G.M.& MD
SRI LANKA (Sri Lankan Rupee)
LIC (Lanka) Ltd.
Sharnell Building, 29/2, Visaka Rd,
Colombo - 4, Sri Lanka.
E- Mail: admin@liclanka.com
Website:www.liclanka.com
ISD Code No.94-11
Tel: 5360526 Hot Line-011-4522668
Ravi Shankar Prasad, CEO
GULF COUNTRIES (In US Dollar)
Life Insurance Corporation
(International) B S C (C)
Head Office:
Ali Alwazzan Bldg., 1st Floor,
Al Khalifa Avenue,
P.O.Box 584, Manama, Bahrain.
ISD 00973. Tel.No.17210610
Fax: 17211577
Email : licintl@batelco.com.bh;
Website:www.licinternational.com
M.K.Santhanam, Director & GM
R.R. Nair, CEO, SIICO (M) 966567271971
Chief Agents Office: Bahrain
International Agencies Co. Ltd.,
Ali Alwazzan Bldg., 1st floor,
P.B.No.584, Manama,
Kingdom of Bahrain. ISD 00973.
Tel.No. 17210610 / Fax 17211577
Email : intcolic@batelco.com.bh
Chief Agents Office: Dubai
Kingstar Insurance Agencies LLC,
P.O.Box 60793, Office 102,
Dubai. UAE ISD 009714
Tel.No.3354858 / Fax 3354684
Email : mail@licinternationaluae.com
Chief Agents Office: Kuwait
Warba Insurance Co. SAK,
P.O.Box 24282, Safat-13103,
Kuwait. ISD 00965.
Tel.No.2445140 / Fax 2428775.
Email : warba@kuwait.net
Broker's Office: Qatar
Investec WLL, P.O.Box 3002, Doha, Qatar. ISD 00974.
Tel.No.4325060 / Fax 4353560.
Email : investec@qatar.net.qa
Chief Agents Office: Saudi Arabia
Al Hamidi Contracting Est. Co.,
P.O. Box 130, Riyadh - 11411,
Kingdom of Saudi Arabia. ISD 009661.
Tel. 4880066 / Fax 4881012
Email : Licriyadh@rediffmail.com
Branch Office: Oman
Gulf Insurance Agencies Co. Ltd.
PO Box-2243, Ruwi-112,
Sultanate of Oman
Tel (968)-700441
Email : licoman@omantel.net.om
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